Clothing

BodyJewelry.com is an established online body jewelry company. Our experience will insure your satisfaction of our items and service. Our head offices are located in Florida and now you have an opportunity to experience our catalog online. Our site is one of the largest websites in the body jewelry business. Here we bring you some of the best and some of the latest of our body jewelry collection.

We offer only the high quality merchandise, manufactured from of the finest materials available. Our selections include jewelry made from 316L Surgical Grade Stainless Steel, .925 Sterling Silver, Solid 14k Gold and Solid Titanium.

Our extensive body jewelry collection includes navel jewelry, belly button rings, tongue jewelry, eyebrow rings and barbells, labrets, spikes, balls, ear jewelry, nipple rings & nose studs. The styles include everything from the basic to silicone ticklers, dangling jewelry, ‘glow in the dark’ and body jewelry with genuine gemstones.

We can guarantee that our jewelry and accessories are manufactured from some of the finest and latest quality materials and that the body jewelry designers who design our items ,are some of the best from all over the world . We are aware of the body piercing communities needs and we have selected our items carefully.

We hope this web site is helpful and informative for you and we look forward to serving the body piercing community. Our number one priority is our service to you. Please feel free to contact us on any issue concerning our company and web site. ….And most important, enjoy….

Read our customer testimonials, Click here

WHY BUY FROM US?
Bodyjewelry.com has been in business for over a decade and is one of the largest body jewelry distributors. We pride ourselves in having an excellent reputation for impeccable customer service along with a 100% customer satisfaction guarantee. We have a no questions return policy if you order something and you are not satisfied with the product you can send it back to us and your money will be refunded within 48 hours. NOTE: WE DO NOT ACCEPT WORN/USED JEWELRY FOR RETURNS OR EXCHANGES. Being that we are such a large company we are able to offer our customers the highest quality jewelry at some of the lowest prices. Our merchandise is all made of the same high quality materials. Our jewelry is carefully inspected and hand packaged all in our warehouse.

We offer the high quality steel, 14 karat gold, and titanium just to name a few. All of our merchandise is under one roof so that we can ensure all orders are shipped within 24 hours of the order being placed and processed. We offer an enormous selection of jewelry that is all of high quality. Our inventory has styles to suit customers of all kinds. You will find jewelry for any and every occasion. Our collection ranges from the high fashion selections to everyday pieces, one of a kind pieces, and even holiday themed jewelry. Make your next accessories purchase right here at Bodyjewelry.com today

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

ABOUT PVH CORP.
With a history going back over 135 years, PVH has excelled at growing brands and business with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and almost $9 billion in annual revenues.

We own the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, ARROW, Warner’s, and Olga brands, as well as the digital-centric True&Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.

For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. The combination of our founder Bernard Gantmacher’s dedication to quality and his sons Marty and Elliot’s sense for style and business proved to be a winning formula.

The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.

Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.

In the 1950s the prevailing color for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Color Explosion.

Based in Portland, Oregon, Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our own backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.
Gert Boyle, Columbia Founder
GERT BOYLE
1924 – 2019
It all began in 1937 when Gert’s parents fled Nazi Germany and settled in Portland where they purchased a small hat manufacturer, naming it the Columbia Hat Company. Signifying a fresh start for the family, the business eventually passed from Gert’s father to her husband Neal and then to Gert herself in 1970 when she went from housewife to executive overnight after Neal’s sudden passing.

Our founder Gert Boyle’s “Tough Mother” persona lives on in the Columbia brand. Her legendary perfectionism (“It’s perfect. Now make it better.”) and the high standards to which she held herself and others still guide us today.

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available around the world, we’re proud to be based in the Pacific Northwest where the lush forests, snow-covered mountains, rugged coastline, and wide-open spaces serve as our playground. This is where we hike, fish, hunt, camp, climb, shred, paddle, golf, run, and just enjoy the fresh air with friends.

ABOUT ELIE TAHARI
For more than 40 years, Elie Tahari ‘s keen understanding of fashion and design has ensured him a unique position in the luxury world. The internationally-renowned brand has a global presence on five continents and is sold in more than 600 stores in over 40 countries. The brand has expanded to include women’s shoes, sunglasses and accessories, and menswear and has come to define modern sophistication with the designers inspired collections of understated grace and elegance.

1970S
At the start of the decade, Elie Tahari emigrated from Israel to the United States and began working in New York City’s garment center while moonlighting at a boutique in Greenwich Village. After he succeeded in popularizing the tube top, Tahari began designing his eponymous label Tahari in 1973.

In the following years, Elie Tahari opened his first boutique on Madison Avenue, posted the company’s first billboard in New York City, and held his first fashion show at Studio 54.

1980S
Tahari expanded in the eighties, turning his attention to the tailored suit that helped define a decade. His first advertisements appeared in Vogue and Harper’s Bazaar.

In 1989 his first shop in Bloomingdale’s NYC opened followed by Saks Fifth Avenue and Tahari was named one of Crain’s most successful 40 under 40.

1990S
Elie Tahari began the decade with his first cover of Women’s Wear Daily featuring a Tahari wool suit highlighted as the trend of the season and is admitted to the Council of Fashion Designers of America. The brand moves into new headquarters in the Grace building on West 42nd street and is now carried by all major department stores. Tahari initiated a major expansion campaign including licensing and international sales and produced the brand’s first image book photographed by Sante D’Orazzio that was sent to over 200,000 customers.

Television Networks also started to take notice of the brand with pieces from the collection being showcased on Ally McBeal, The X files and Will & Grace. Tahari was the featured designer in the annual Macy’s Passport fashion show in Los Angeles which helps to raise over 2 million dollars for AIDS research and was invited to the White House to meet with President Clinton. In 1997 Tahari became the founding partner and creative director of Theory in addition to designing his own label.

2000S
In 2002 the company name was changed from Tahari to Elie Tahari and the designer purchased 510 Fifth Avenue which became the brands design center. Tahari opened freestanding boutiques in Soho, Las Vegas, Atlanta, Boston, East Hampton’s Main Street, and Boca Raton, Florida.

In 2006, he launched women’s accessories and menswear and was profiled by Time Magazine “Elie Tahari on a Tear”. Photographer Terry Richardson began shooting the brands ad campaigns and the collection was shown on the runway for the first time at Mercedes Benz Fashion Week.

2010-PRESENT
The company continued its global expansion in Europe, Asia and the Middle East and opened freestanding boutiques in Istanbul, Turkey, and Dubai, as well as US boutiques in Newport Beach, California, Washington, D.C., Dallas and a pop-up store at 510 5th Avenue, named The Vault as well as the E-commerce site elietahari.com. To mark the brand’s 40th anniversary, Tahari created a capsule collection “Elie Tahari 1974” which featured updated silhouettes from the brands four decades in fashion.

Mayor Bloomberg proclaimed September 4th, 2013 “Elie Tahari Day” honoring his 40 years in business. Fashion Group International honored the designer with a Brand Vision award and Tahari served as guest judge on Project Runway All-Stars for three seasons. In 2014 the designer launched eyewear, home and the Elie Tahari Sport collection and partnered with photographer Steven Klein to shoot the brands ad campaigns.

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit.

The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001.

The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies.

A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state.

The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by some of the most acclaimed fashion photographers in the world.

Retail development has been integral to the company’s strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo.

Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. Creative Director Sandra Choi has been with the brand since its inception in 1996 with a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.

Jimmy Choo
SANDRA CHOI
Born in the UK on the Isle of Wight, and educated in Hong Kong – China, Choi relocated to London as a teenager to finish her secondary school education. During this time, Choi went to work with her uncle, Jimmy Choo, who was then a couture shoemaker based in the East End of London catering to the global jet set, including Princess Diana. Passionate about turning her apprenticeship into a career as a designer, Choi attended the prestigious Central St Martins School where she studied for a degree in Fashion Design whilst continuing work as Choo’s protégé. At his side, Choi perfecting the art of creating couture shoes: designing, cutting patterns, stitching, fitting and constructing lasts. Enchanted by the business, Choi eventually abandoned her studies so that she could devote herself full-time to design and the management of the atelier.

In 1996, the Jimmy Choo brand was born with Sandra Choi serving as the company’s Creative Director. Since its inception, Jimmy Choo has grown to be an internationally recognised label with a passionate clientele worldwide.

The company’s first Jimmy Choo store was opened in 1996 on Motcomb Street in London complementing a distribution in some of the most prestigious and selective department stores. The sexy cut and fashionable design of the shoes combined with exceptional Italian craftsmanship struck a chord with clientele, and the first collection enjoyed immediate success. Choi’s fashion insight combined with the skills she refined as a bespoke shoemaker created a collection that made couture quality available at retail.

With a strategy to expanding internationally, the company established a retail presence in the United States with its first store in New York City in 1998, followed by Los Angeles in 1999. Using the store’s LA foothold to cater to Hollywood celebrities, Choi worked with celebrities and their stylists from a hotel atelier creating Jimmy Choo shoes for award show dressing. The red carpet proved to be the ideal runway for shoes and then handbags, as actresses such as Halle Berry, Sandra Bullock, Cate Blanchett and Natalie Portman all took their paces wearing Jimmy Choo.

Accolades followed with Jimmy Choo awarded 2008 ‘Designer Brand of the Year’ from the British Fashion Council, the 2008 ‘ACE Brand of the Year’ from the Accessory Council and the 2008 ‘Brand of the Year’ from Footwear News in New York.

CRAFTED TO LAST
A wardobe is a certain kind of passport, full of evidence of adventures and pieces that are stylish, substantial, soulful, and carefully selected. From luxurious leather jackets to sturdy suede shoes designed for exploring, shop men’s and women’s clothing and accessories crafted to last from luxurious materials at Banana Republic.
COZY DOES IT
Six more weeks of winter? Blasting cold A.C.? No problem. Stay cozy all year with soft, stylish men’s cashmere sweaters and women’s cashmere joggers sets that are equal parts luxury and comfort. Once it’s time to head outside, wrap yourself in the warmth of a sumptuous cashmere scarf, crafted from meticulously sourced cashmere wool fibers that offer substantial warmth and softness.
LUXURIOUS & LONG-LASTING
When cool summer nights turn to crisp autumn evenings and brisk winter mornings, layer up in luxury with staples like soft suede leggings and cozy sherpa jackets. Top it off with a smooth, silk scarf and sturdy leather bag to add a touch of personality and refinement. Once the weather warms back up again, it’s time to add linen and ramie fabric into the mix with lightweight and softly structured women’s blouses, silk shirts, and silk dresses designed for sunny days. For men, a lightweight merino wool sweater makes the perfect layering staple and top off your formal outfit with a luxurious silk tie for more special occasions.

“Everyone is born unknown. Some become legends for the century. But only a few get to live as one”. Our products are just as long-lasting as the memory of the tennis legend Björn Borg’s deeds, as breathtaking as his play and as eye-catching as his records. Here’s our story.

1956 / The Birth of a star
Björn Borg sees the light of the world, in Södertälje south of Stockholm

He was named Björn and would later affectionately be known as the Ice Man. Björn Borg entered the conservative tennis court and changed it to a colourful scene. When he first played at Wimbledon in 1973, his ice-cold countenance and flowing blond hair created as much attention as the five consecutive titles he subsequently won between 1976 and 1980.

1984 / Björn Borg Collection
To win big, you must dare to lose bigger

In the name of the legend, The Björn Borg Collection was founded with Rohdi Heintz as the lead designer. They started off with sports apparel, but with their daring attitude came great ideas; after a few the company took a brave step into the underwear world.

1989 / In a time before underwear
‘The Perfect Fit’ became an international phenonemon as we expanded into new markets

The time had come to grow and glow abroad, exporting the Swedish underwear to Denmark, Norway, Australia, the Netherlands and Belgium, booming with its brilliancy.

The underwear is dead. Long live the underwear. How we killed the Y front fashion.

At the time underwear was not considered much more than a protective piece of garment and Y front briefs were the ruling trend amongst men. Based on the belief that it was time for a change, designer Anders Arnborger went on a search for the perfect boxers. He developed a bold and brilliant underwear concept. With its 17 pieces, stitched together with flat lock seams to create the ultimate fit, The Björn Borg Classic Shorts 3201 is the most iconic model to date. Even though they were packaged in smart boxes, no re-seller wanted to put buy; the model was too groundbreaking at the time. But giving up is not the Björn Borg style and our stamina gave results. The boxers boomed and changed the history of men’s underwear.

2004 / Printed Underwear
Explosive prints and vibrant patterns become the trademark of our designs

The design team in Stockholm got completely free hands to experiment with prints and patterns, creating collections that blew people’s minds and pioneered the way underwear looked, perfectly aligned with the sagging trend of wearing your jeans significantly below the waist, revealing your true colour.

2014 / Back to our roots
The no. 1 Sports Fashion Brand for the Active and Attractive

This year we got back to our roots. The design of our sports apparel was brought back to Stockholm after some good years in Holland and our journey towards becoming the No. 1 Sports Fashion brand for the Active and Attractive started.

Our Story
The Jain family are dedicated to the jewellery craft and their expertise stems more than 4 generations. Recently, the Jain family took the business global and achieved great success with the Diamonds Factory brand now seen as one of the most trusted and loved jewellery creators.

EXCEPTIONAL QUALITY
All of our jewellery is handcrafted by our expert craftsmen to make sure that each piece is of exceptional quality. We take special care to select materials that are of the highest quality and ethically sourced.

UNBEATABLE VALUE
Unlike many other jewellers, we cut out the middleman, by designing, crafting and delivering your piece directly to you, so that we can create exceptional jewellery at the lowest possible prices.

IMPECCABLE SERVICE
Providing impeccable service is important to us. Our knowledgeable team strives to guide you as much as you need in order for you to discover the piece of diamond jewellery that you envisaged.

Whether this is your first encounter with EliteJewels.com or you are a returning patron than we wish to cordially welcome you to our site. We at EliteJewels.com understand how important it is to develop an open dialogue and trust with our consumers; therefore, we have set out to create an informative outlet for you, our valued customers to antiquate yourselves with us.

Who We Are

EliteJewels.com is a unique and inspirational full service online Jeweller. Our history, much like our organization is built upon a foundation of superior design excellence, stringent quality control, and an ethical obligation to always represent our consumers best interests with the respect and dignity they deserve regardless of their monetary investment. Our grass roots beginnings have developed into a global initiative to rid the stigma of over priced goods sold by unknowledgeable, commission based retailers. Our business model is one of vertical integration. Not only do we provide the highest quality precious metal, gemstones and diamonds, we also manufacture the vast majority of our offerings. With this multi faceted means of operation our customers have access to products at manufactures prices without the traditional markups associated by the retail supply chain. As an added benefit, led by thirty years of manufacturing experience, our dedication to true quality control ensures that every product we produce or procure is held to a battery of exhausting tests to affirm its authentication, durability and craftsmanship. Having an exponential reach in global markets has afforded EliteJewels.com a wealth of learning experience in matters of consumer wants and needs, coupled with that our unending pursuit to make every consumer a satisfied consumer we are solely interested in developing long term relationships with our current and future customers. We take great pride in knowing our products and services have been the choice of so many, from marriage proposals to anniversaries, EliteJewels.com wishes to fulfill your Fine Jewellery needs.

What benefit do I receive from EliteJewels.com?

When we first deliberated on establishing an Internet presence we defined several key constraints, which hampered todays technically savvy consumers. Our findings led us to develop a safe haven, where consumers in search of reliable and factual information could make an informed buying decision. We at EliteJewels.com believe first and foremost that education is the key requirement when making any jewellery purchase. Whether you’re a seasoned pro or a novice, our expert customer service staff is always on hand to answer any questions or concerns you may have. Our focus is to provide the latest advancements in jewellery trends, materials and educational resources while delivering innovative designs at incomparable prices. As direct manufactures, our distinct advantage lye’s in our ability to work with our staff of designers, artisans and skilled employees to create one of a kind jewellery pieces in singular or large volumes thereby eliminating the customizing cost burden to our customers. Lastly, our ability to deliver high quality diamonds for significantly reduced prices is accomplished through our immense sales volumes and extensive network of diamond distributors which traditional retailers haven’t access too. When you purchase your loose or set diamonds from EliteJewels.com you ensure receiving the diamond she deserves at the price you deserve.

What makes us so different from every one else?

Simply put; EliteJewels.com eliminates the need for a middleman. Our commitment to reducing transference costs is vital to your satisfaction, while other sites simply adjust their pricing policies to incorporate the distributors margins as well as their own. Our organization is streamlined and efficient, with little reliance on outside procurement to fulfill our client’s requests we’re enabled to regulate all forms of variable costs and pass on these savings to you.

Our customer service staff is highly trained and motivated to attend to your every inquiry. We believe in individualized personal service and are prepared to stand behind this statement with every interaction we engage in. If something is not to your liking, than we won’t stop until your completely satisfied. Our full line of services is also of great value, services such as: appraisals on all of our creations with precious metals, gemstones and diamonds, gift wrapping of your purchases, an individualized personal gift finder and even a section to custom design your own engagement ring.

Where we call home.

Today, the ever present collapsing of trading barriers once known due to political and language barriers now forms the global village we all occupy. Geographic considerations and monetary influences are found on all points of the globe; however, we all lay claim to some terra firma and here at EliteJewels.com we’re proud to reside and operate in the country of Canada. The splendor of our majestic landscape affords Canadians a bounty of natural resources and an infrastructure with which we can harvest these blessings. Our northern most borders known as the North West Territories have now come to bear the fruits of ice ages of settlement and fossilization, producing diamonds of splendid beauty. While active surveying has been occurring for more than a decade, it is only within the last five years that a substantial effort has returned the first signs of profitable mine cultivation. Our democratic society and vital trade treaties allow us to operate free of customs tariffs to the United States and Mexico implicitly through NAFTA (North American Free Trade Agreement) to name but a few. Coupled with tariffless trade, our Canadian Dollar is readily available through currency exchanges and banking institutions. Fortunately, for our International clients, our dollar is more often than not affordably priced to lessen currency fluctuations between our consumers in opposing corners of the world. As a true multi-cultural mecca, we’re delighted to welcome the diversity of different cultures, creeds, and their customs. As ambassadors to your respective countries, we encourage you to contact us and inform EliteJewels.com about any information, products or services you feel are necessary to enhance your shopping experience with us.

What about our prices?

EliteJewels.com is committed to offering a vast selection of Fine Jewellery goods at manufactures direct prices. Our ability to work within several pricing parameters has distinctive competitive advantages for our consumers, but we actively encourage all of our potential customers to find a better value on exacting merchandise. If you should find such a representation that can be substantiated, we will match the offer and better it by 2%.

What if I want to return my purchase, can I get my money back?

Well of course you can. EliteJewels.com will gladly accept your return with no hassles or questions asked. Upon receipt of your purchase, if you’re not satisfied you may return your purchase up to 30 days from the date of purchase for a full refund or exchange. Please review our policies section for complete details.

How do we make the buying process easier?

When buy any jewellery item, its important to note that an informed consumer is less likely to be unsatisfied as compared to a misinformed consumer. This is why we have developed our Learning Lounge area. Here you will find important facts pertaining to diamonds, pearls, semi and precious gemstones as well precious metals, their care, your personal considerations when buying these products and a variety of other useful information. We invite you to use our resources from the privacy and comfort of your home where there are no hard sell tactics or limited time constraints to keep you from getting your questions answered. Aside from the learning lounge we have also provided a variety of tools to help make your purchase smooth and efficient. Our Design Your Own tool will help you create and visualize various ring designs and then purchase your creation. Try our Advanced Search if you know exactly what you want, or use our Personal Request to have one of our Diamond Advisors find your diamond for you. Lastly, our Personal Planner function will allow you to input valuable dates or occasions, which require the luster of jewellery, and we will automatically notify you through e-mail. EliteJewels.com is jammed packed full of cutting edge time savers, so go ahead, and explore all we have to offer.

Gucci is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewellery and Watches.

Discover the stories behind Alessandro Michele’s collections.

Shop the Gucci.com official site. Discover the latest ready to wear, handbags, shoes and accessories collections by Alessandro Michele.

Born in Switzerland in 1851, Bally is one of the world’s longstanding luxury brands. Proud to be leather architects, our DNA as skilled shoemakers marries a heritage of craftsmanship with a decidedly contemporary aesthetic.
Founded by Carl Franz Bally, what began as a family-run ribbon factory in Schönenwerd quickly became a pioneering global brand by the turn of the century as Bally industrialized its processes (1854), built infrastructure and services to support its employees, and expanded stores from Montevideo, Uruguay (1870) to Paris, France (1879).
In 1942, the Bally Shoe Museum was established in Carl Franz Bally’s original Schönenwerd home to exhibit footwear and related artifacts spanning 5,000 years. The collection includes ancient Egyptian sandals and medieval poulaines, to the elaborate pumps of modern day, representing Bally’s continuing passion as experts in shoemaking.

Today, Bally continues to honor its timeless traditions, subscribing to the belief that quality speaks for itself. Even our most iconic shoes, like the men’s formal Scribe Novo, created by Carl Franz Bally’s grandson Max Bally in celebration of the brand’s 100-year anniversary in 1951, are still handmade in Switzerland, taking 240 artisanal techniques to complete.

Bally dares to be different, always designing with longevity in mind. Our team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying our dedicated approach to making shoes, accessories and ready-to-wear.

Delve into Bally’s world of craftsmanship through our series of behind-the-scenes films.

We engineer functional fashion that breaks boundaries. Whether it’s Reindeer boots, worn by Tenzing Norgay during the first-ever ascent of Mount Everest in 1953, technical Curling shoes worn by the Swiss Olympic team, or the use of AI and 3-D prototyping to inform our designs, we embrace a multitude of cutting-edge technologies to maximize our possibilities.

Explore our latest collection of Curling shoes with the “A Step Ahead” campaign.

Inspired by modern architecture and the arts, we strive to design beautiful products with relevance and restraint. Using clean lines and a signature edge, our house signifiers, like the classic red-and-white Bally Stripe or the symmetrical 1851 hardware, grace our collections and have withstood the test of time.

Since the early 20th century, Bally has partnered with the world’s top creative talent, commissioning French illustrator Bernard Villemot to create globally-renowned advertising posters, or the leading architects of their time, like the late, legendary Corbusier, Karl Moser, Robert Mallet-Stevens and Andrée Putman. More recently, award-winning firm Casper Mueller Kneer Architects designed our Milan Bally Haus flagship concept in 2019.

Discover our Bally A-Z, an alphabet honoring the stories that have shaped our DNA, made in collaboration with notable illustrators Lennard Kok, Abbey Lossing, George Wylesol, Bryce Wymer and duo Nina Werhle and Evelyne Laube.

Swiss in spirit, we are open-minded to the world. Equally at home in the city and in nature, our network represents the breadth and depth of our culture, from members of the Bally Collective who champion “The Art of Living Well” to environmental activists and mountaineers like Dawa Steven Sherpa and Jamling Norgay.

Born in the Swiss Alps, we are profoundly passionate about integrating nature into all that we do, from taking tangible action towards mountain preservation through the Bally Peak Outlook Foundation (established in 2020) to honoring the elements as a primary source of inspiration for our collections.

Learn more about our approach to Sustainability and the Bally Peak Outlook Foundation, dedicated to protecting fragile alpine environments around the world.

202 YEARS
of Brooks Brothers
Brooks Brothers Heritage & History
As the country’s oldest clothing retailer, Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries. We believe these are the reasons why our customers consider us to be far more than a store.
Brooks Brothers is an American icon.
It all started in
1818
1818

THE
FIRST STORE

On April 7, H. & D.H. BROOKS & Co. opened for business.

1818

THE
FIRST STORE

In April 7, 1818, at the age of 45, Henry Sands Brooks opens H. & D.H. Brooks & Co. on the Northeast corner of Catherine and Cherry Streets in New York City, his childhood home. As “Makers and Merchants in One,” the firm assumes absolute control over its offerings, ensuring customers the highest level of quality.

1818
White House officially reopens
after being burned in 1814 by British in War of 1812
Congress decides US flag should have 13 red and white stripes and 20 stars
1819
First Savings Bank in United States opens: The Bank of Savings in NYC
320 ton Savannah becomes first steamship to cross an ocean (Atlantic)
1823
Charles Macintosh develops first waterproof raincoat in Scotland
1824
JW Goodrich introduces rubber galoshes
First steam locomotive is introduced in the United States
1825
Erie Canal opens, linking Atlantic Ocean with the Great Lakes
1826
Thomas Jefferson and John Adams both die on the 50th anniversary of the Declaration of Independence
1829
William Austin Burt patents first typewriter then called a typographer
1833

THE
BROTHERS

HENRY SANDS BROOKS calls on his sons

1833

THE
BROTHERS

Henry Sands Brooks calls on his sons—all of whom had become retailers themselves—to assist with his burgeoning business. His eldest son, Henry, Jr. takes the helm upon his father’s passing later that year. He remains in charge until 1850, when younger brothers Daniel, John, Elisha, and Edward, assume leadership and change the firm’s name to Brooks Brothers.

1837
Oberlin College in Ohio becomes first coeducational institution
1844
NY Yacht Club is formed
1845
Edgar Allan Poe publishes “The Raven” in NYC
Florida admitted as 27th state
1846
First baseball game is played in Hoboken, NJ, with NY Baseball Club
beating Knickerbockers 23-1.
Elias Howe receives a patent for the sewing machine
1848
James Polk is first US President to be photographed in office
California Gold Rush begins when gold is found in Coloma, CA by James W. Marshall
Alexander Stewart opens first US department store at Broadway and Chambers Street in NYC
1849

READY-MADE
SUITS

BROOKS’ INTRODUCTION of READY-MADE CLOTHING

1849

READY-MADE
SUITS

“The first to embark on that which is now a leading commercial pursuit,” wrote the editors of Carroll’s 1859 New York City Directory of Brooks’ introduction of Ready-Made clothing. Pioneers of the California Gold Rush, unable to wait on the whims of a tailor, flock to Brooks Brothers to pick up ready-made clothing, an innovation of Brooks introduced to aid the fortune seekers in their quest.

1850
Nathaniel Hawthorne’s “The Scarlet Letter” is published
San Francisco and Los Angeles are both incorporated as cities
California becomes the 31st state in the Union
1850

THE LOGO
THE NAME

1850

THE LOGO
THE NAME

“THE GOLDEN FLEECE symbol is adopted as the company’s
trademark. The logo, a sheep suspended in a ribbon, had
served as a symbol of fine wool since PHILIP THE GOOD chose
the emblem for his Order of the Golden Fleece. Later, wool
merchants in Europe adopted the symbol as a way of
advertising woolen wares to a largely illiterate public, and the
Brookses, who wanted to associate their shop with the
European sartorial tradition, did the same.”

The younger brothers DANIEL, JOHN, ELISHA, AND EDWARD,
assume leadership and change the firm’s name to
Brooks Brothers.

1851
The New York Times
begins publication. The paper is two cents per copy
1858
R.H. Macy opens a “fancy dry goods” store in NYC
1860
Pony Express starts mail service across Great Plains, Rocky Mountains and
the High Sierra to California
Lincoln elected 16th President of the United States
1861
Confederate forces fire shots on Union forces at Fort Sumter, South Carolina
in the first battle of the Civil War
1863
Abraham Lincoln announces Emancipation Proclamation
Lincoln delivers the Gettysburg Address
New York City experiences rioting as a result of Civil War draft
1863

A DEFENSE AGAINST
THE DRAFT RIOTS

Rioters sack the store.

1863

A DEFENSE AGAINST
THE DRAFT RIOTS

As NEW YORK CITY INHABITANTS ARE DRAFTED INTO THE
Union Army, a riot breaks out beginning in Manhattan’s
19th ward. As BROOKS BROTHERS is well known as providers
of Union uniforms, rioters gather at the Catherine and Cherry
Street location and sack the store.

The night after this attack, as the riots continued, Brooks
was admirably guarded by a twelve-year-old boy named
Francis G. Lloyd.

Forty years later, Lloyd would become the first outside of the
family to lead the firm.

Illustration from Leslie’s Illustrated newspaper, August 1, 1863

1865

ABRAHAM
LINCOLN

1865

ABRAHAM
LINCOLN

ON THE OCCASION OF HIS SECOND INAUGURATION, Brooks
Brothers gives loyal customer ABRAHAM LINCOLN a great
coat with an intricately embroidered lining bearing an eagle
and the inscription, “ONE COUNTRY, ONE DESTINY.”

Sadly, this was the same coat he was wearing when he was
assassinated at Ford’s Theatre two weeks later.

1865
General Lee surrenders to Union at Appomattox Court House in VA
President Abraham Lincoln shot in Ford’s Theatre by John Wilkes Booth

1865

A RETURN TO BUSINESS AS USUAL
MAY 3

A token of appreciation

1865

A RETURN TO BUSINESS AS USUAL
MAY 3

With the END OF THE CIVIL WAR came the opportunity to
restore Brooks Brothers’ commitment to sourcing English and
Scottish saxonies, flannels, and worsteds.

The youngest Brooks brother, EDWARD SANDS BROOKS, is
selected for the task and given this medallion by his brothers
as a token of their appreciation.

1870
First subway line in New York opens
First part of Atlantic City boardwalk opens
1880
Broadway lit by electricity and given the name Great White Way
1881
Clara Barton establishes the American Red Cross in Washington, DC
1883
New York’s Brooklyn Bridge opens after 13 years of construction
James Ritty and John Burch of Dayton, Ohio invent the cash register
1884
George Eastman registers the name Kodak for trademark
1885
Washington Monument dedicated in Washington, DC
1886
Karl Benz patents the first automobile fueled by gasoline
The Statue of Liberty dedicated in New York Harbor
1889
First issue of Wall Street Journal is published
Grover Cleveland signs Enabling Act admitting North Dakota, South
Dakota, Montana and Washington as states
1891
Stanford University opens in California
1894
Coca-Cola sold in bottles for the first time
1895
George Herman “Babe” Ruth is born in Baltimore, Maryland
1896

THE ORIGINAL
BUTTON-DOWN POLO SHIRT

Brooks’ introduction of the button-down polo shirt

1896

THE ORIGINAL
BUTTON-DOWN POLO SHIRT

At a polo match in England, John E. Brooks, grandson
of the founder, noticed something peculiar about the
players’ collars: they were buttoned down so as to prevent
their flapping in the wind. John brought his discovery
back to Brooks Brothers, and thus was born the
Button-Down shirt, a Brooks classic and what some
have called “the most imitated item in fashion history”

1896
First modern Olympic Games open in Athens, Greece
First movie theater in United States opens, charging 10 cents for admission
Plessy vs. Ferguson decision upholds “separate but equal” concept leading to widepsread segregation in the American South
Charles Dahl publishes Dow Jones Industrial Average
1897
Bram Stoker’s Dracula is published
1898

A NEW UNIFORM FOR
LIEUTENANT COLONEL ROOSEVELT
APRIL 30

1898

A NEW UNIFORM FOR
LIEUTENANT COLONEL ROOSEVELT
APRIL 30

Brooks Brothers receives this laconic note from Lieutenant Colonel—and future president—Teddy Roosevelt. This particular uniform is the one he wore during the historic charge up San Juan Hill.

1900

HARRIS TWEED
DEBUTS AT BROOKS

1900

HARRIS TWEED
DEBUTS AT BROOKS

Brooks Brothers first imports items made of Harris Tweed, the weaving of which has long been a cottage industry in the Outer Hebrides of Scotland. To this day, Harris Tweed is made in the home of the weaver, and each bolt can be traced back to an individual artisan. This double-breasted, raccoon-collared beauty was a best seller back in ’28. (Ah, the Jazz Age.)

1901

THE #1
SACK SUIT

1901

THE #1
SACK SUIT

Unable to afford two-button jackets when three-button jackets
become passé, college students press back the lapels of their
old jackets. Brooks Brothers adopts the trend into its
permanent line and calls it “The Number One.” With its
trim, natural shoulder, undarted front, and non-functional
third button, the Number One “Sack” dominates American
business attire for the first 60 years of the 20th century.

1902
First Rose Bowl played in Pasadena; University of Michigan defeats
Stanford 49-0
First trans-Pacific cable to link Hawaii to US
JC Penney opens first store in Kemmerer, WY
1902

THE FIRST TO OFFER
MADRAS

1902

THE FIRST TO OFFER
MADRAS

Brooks Brothers is the first to offer this cool
and colorful Indian fabric to its American customers for
warm-weather leisurewear.

1902

DEMOCRATIZING
THE REPP TIE

1902

DEMOCRATIZING
THE REPP TIE

Though already well-known in the UK as regimental ties, Brooks reverses the direction of the stripes in repp ties (formerly left to right, or “from heart to sword”), divorcing form from meaning and opening up the patterns to everyman.

1903
Ford Motor Company is founded
First World Series is played
between Boston Americans and Pittsburgh Pirates
First motorized flight by Orville Wright in North Carolina
Guglielmo Marconi’s technology transmits first radio message from Teddy Roosevelt to King Edward VII
1903

THE
ROADMAN

1903

THE
ROADMAN

After 85 years in business, Brooks Brothers has a customer base stretching far beyond its New York home. To serve customers farther afield, Brooks sends out Roadmen to set up trunk shows in cities across the country. Because the experience required one to be a merchant, an allocator, a customer service rep and a salesman paying one’s dues as a Roadman becomes a prerequisite for company officership.

1904

INTRODUCTION TO AMERICA
SHETLAND SWEATER

1904

INTRODUCTION TO AMERICA
SHETLAND SWEATER

Brooks brings to America the traditional sweaters made in private homes on the Shetland Islands, which on a rainy day were known to smell of boiled cabbage (or whatever else might have been on the stove back in Scotland). Upon the introduction of a wider variety of colors in 1938, this sweater would become a sensation among college-aged women and help spur Brooks’ entrance into the women’s business.

1905
Las Vegas is founded
Einstein’s Theory of Relativity is published
1906
San Francisco earthquake kills close to 4,000 and destroys 3/4 of city

1908
First ball drops in Times Square at the New Year
1908

THE
FOULARD

1908

THE
FOULARD

Brooks President Francis G. Lloyd spots block-printed silk ties on the English well-to-do. When he brings the fabric back to America, men can’t get enough of the ties. A shortage during the Second World War—the antique blocks used to print the ties were buried in case the mills fell victim to an air raid—caused a run on the Madison Avenue store when it was rumored they’d temporarily come back into stock.

1909

CLOTHING THE
VANDERBILTS, ASTORS & MORGANS

1909

CLOTHING THE
VANDERBILTS, ASTORS & MORGANS

“Brooks Brothers makes its first tentative steps outside
Manhattan in opening a seasonal branch in Newport,
Rhode Island. The store administers sartorial first-aid to
summering elite who can’t make the trip to New York.”

1910

THE
POLO COAT

1910

THE
POLO COAT

The originally English polo coat is a camelhair overcoat
which finds immense popularity in the early part of the
20th century. It gains special favor among female college
students at schools such as Smith and Radcliffe
who button the double-breasted item right-over-left in
the style of a woman’s coat.

1911
Triangle Shirtwaist Factory fire becomes deadliest industrial fire
in history of New York City
1912
RMS Titanic sinks in North Atlantic on maiden voyage to New York
1913
Henry Ford introduces assembly belts in plants for manufacturing
1914
Panama Canal opens, connecting Atlantic and Pacific Oceans
1915

WILD, WILD WINTHROP
JUNE 4

1915

WILD, WILD WINTHROP
JUNE 4

Winthrop Holley Brooks, fourth-generation descendant of founder Henry Sands Brooks (and former Whiffenpoof), buys a Wyoming dude ranch in partnership with Princeton grad Irving H. Larom. Though Winthrop left the ranch in 1935 to become president of Brooks, an office dedicated to the running of Valley Ranch was located at our 346 Madison flagship until 1968.

1915

MADISON AVENUE
346

1915

MADISON AVENUE
346

Following the completion of Grand Central Terminal, Brooks Brothers relocates to 346, its present flagship location. The surrounding area had become the preferred location for New York’s most prominent university and social clubs who clamored for a Brooks in the neighborhood. Brooks Brothers kindly obliged.

1917
First Pulitzer Prizes awarded
1917

THE
GREAT WAR

1917

THE
GREAT WAR

Upon the United States’ entrance into the First World
War, Brooks was ready to clothe and supply the troops
overseas with uniforms and a wide assortment of supplies
designed for the field and the barracks. As this service flag
from April 1918 shows, some of those men were our own.

1920

THE JAZZ AGE

1920

THE JAZZ AGE

A fashion icon throughout the
Jazz Age, F. Scott Fitzgerald
helps to popularize several
Brooks innovations, including
the button-down attached-collar
shirts, which are seen as more
than a little trendy.

1920
Nineteenth Amendment passed allowing women the right to vote
1922
President Taft dedicates the newly completed Lincoln Memorial in
Washington, DC
1923
First issue of Time magazine published and features Joseph G. Cannon,
former Speaker of House on cover
Hollywood sign officially dedicated in Los Angeles
1926
Puccini’s Turandot premieres in Milan’s Teatro alla Scala
1927

LUCKY
LINDY’S LANDING

1927

LUCKY
LINDY’S LANDING

On his historic trip across the Atlantic, Charles Lindbergh didn’t have the cargo space to pack a change of clothes. Instead, he relied on the kindness of the American ambassador to France, who, naturally, loaned him a Brooks Brothers suit upon his landing.

1929

“IN TIMES
LIKE THESE…”

1929

“IN TIMES
LIKE THESE…”

From the Great Crash through the Great
Depression, Brooks is one of the few retailers to
extend credit to those in need, and every account
was settled in full—eventually.

1930
Warner Bros. releases first Looney Tunes short,
“Sinkin’ in the Bathtub”
1931
President Hoover names “The Star-Spangled Banner” as national anthem
New York’s Empire State Building open as the tallest building in the
world at 1,250 feet
1932
Amelia Earhart becomes first female to fly solo across the Atlantic
1935

THE
PALM BEACH CRAZE

1935

THE
PALM BEACH CRAZE

Brooks introduced seersucker to the United States in the
1920s, but it took another 10 years before Brooks’
signature suit patterns appeared for the first time in the
ancient fabric. After a small brochure features the seersucker
“Palm Beach” suits, the store cannot keep up with demand.

1935
Parker Brothers markets “Monopoly”
First Porky Pig cartoon is released by Warner Bros.
1938
First Superman comic published by DC Comics
Orson Welles broadcasts “War of the Worlds” for The Mercury Theatre
FDR signs first Minimum Wage Law
1939
Bill Hewlett and Dave Packard establish Hewlett Packard in Palo Alto
First Batman comic published by DC Comics
1940
McDonald’s opens first location, in San Bernardino, California
Bugs Bunny makes his official debut
Walt Disney’s “Fantastia” is released
1941

BROOKS
AND CHARITY

1941

BROOKS
AND CHARITY

Brooks Brothers’ DEVOTION TO CHARITY has long been
an important part of the company. During the
SECOND WORLD WAR, Brooks was a prominent
supporter of the American Red Cross, and today
this tradition is continued with a number of charities,
including ST. JUDE’S CHILDREN’S HOSPITAL.

1941
General Mills introduces Cheerios
RKO releases “Citizen Kane”
Walt Disney and RKO release “Dumbo”
1946

MADE IN
AMERICA

Brooks Brothers opens a tailored clothing factory in Brooklyn…

1946

MADE IN
AMERICA

Brooks Brothers opens a tailored clothing factory in Brooklyn and one on Fair Street in Paterson, New Jersey, to manufacture men’s shirts.

1946

OUT OF THE
FAMILY

1946

OUT OF THE
FAMILY

Winthrop Holley Brooks sells the company his great-great grandfather founded 128 years earlier to Washington, D. C.-based Julius Garfinckel and Company. John C. Wood is installed as the company’s President and remains so for over 20 years. When asked by The Times upon his retirement what he’d done for the company, he simply replied, “I made it Brooksier.”

1948
22nd Amendment ratified setting two-term limits for American Presidents
1949

IN BROOKS
CLARK GABLE WEDS LADY ASHLEY

1949

IN BROOKS
CLARK GABLE WEDS LADY ASHLEY

Gable, among America’s most famous actors of the
Thirties and Forties, insisted upon Brooks Brothers
custom suits because no ready-made suits could fit his
physique: a 44-inch chest and a 32-inch waist.
Thankfully, Brooks ready-made oxford shirts fit him
perfectly, and he bought them by the dozen.

1949

“BROOKS”
MEANS BROOKS

1949

“BROOKS”
MEANS BROOKS

Fitzgerald’s This Side of Paradise is used to resolve a civil suit brought by Brooks Brothers against Brooks Clothing, who opened a rival shop with replica designs. Fitzgerald’s text becomes the decisive factor in proving that when one says “Brooks,” it means Brooks Brothers.

1949

THE WOMEN’S SHIRT
FINALLY

1949

THE WOMEN’S SHIRT
FINALLY

The pink shirt gained widespread popularity and was featured in Vogue in 1949 when Brooks Brothers introduced one just for women—a move motivated by the desire to keep women from depleting the stocks of the boys’ department.

1951
22nd Amendment ratified setting two-term limits for American Presidents
1952
The Today Show debuts on NBC
1953

GROOMSMEN’S GIFTS
FROM JFK

1953

GROOMSMEN’S GIFTS
FROM JFK

Senator John F. Kennedy marries Jacqueline Lee Bouvier. The groomsmen receive a timeless gift from the future president: a Brooks Brothers umbrella. Kennedy was known for wearing “Number Two” two-button suit during his presidency, a trim silhouette favored by the youthful Kennedy.

1953
Chevrolet introduces the Corvette as a concept show car
1955
Disneyland opens in Anaheim, California
1956
Grace Kelly marries Prince Rainier of Monaco
to become Princess Consort
1957

ARGYLE
FROM ARGYLL

1957

ARGYLE
FROM ARGYLL

Brooks president John C. Wood discovers a classic when he spies a golfer’s wearing hand-knit “Argyll” socks. He asks a Scottish mill to copy them and Brooks becomes the first American merchant to offer the now-famous hose.

1958
Dodgers play first game in Los Angeles after moving from Brooklyn
NASA formed as US government ramps up effort to explore space
1959
Alaska becomes 49th state
Hawaii becomes 50th state
NBC launches “Bonanza” as first drama to be broadcast in color
1960
JFK elected 34th President of the United States
1963

THE
PERFECT TRAVEL SUIT

1963

THE
PERFECT TRAVEL SUIT

The BrooksEase Suit makes its first appearance on the American scene. Advanced weaving techniques first developed in Sweden for use in automotive upholstery made this 100% worsted wool cloth stretch in two directions, something that Brooks President John C. Wood believed would make this fabric the foundation for the perfect travel suit.

1963
ZIP codes announced for whole country
Martin Luther King, Jr. delivers “I Have a Dream ”
First push-button phone is offered by Bell Telephone to AT&T customers
JFK is assassinated in Dallas, Texas
1964
The Beatles make US TV debut on Ed Sullivan Show
1965

BROOKS BUYS
PEAL & CO.

1965

BROOKS BUYS
PEAL & CO.

Throughout much of the 20th century, Brooks Brothers enjoyed an exclusive importation agreement with London shoemaker Peal & Company, whose shoes had shod everyone from Lord Wellington to Winston Churchill to Fred Astaire. In 1965, Brooks purchases the company’s lasts, patterns, and name. Another prominent Peal patron was pugilist Jack Dempsey, who preferred the bench-made shoes for his long, slender feet.

1969
Apollo 11 is the first spacecraft to land on the moon and
Neil Armstrong is the first man to walk on the moon
Woodstock Festival opens on a farm near Bethel, New York
and last until August 18th
1972
Francis Ford Coppola’s “The Godfather” is released in theaters
1973
Ribbon-cutting ceremony for the World Trade Center in NYC
First call on a handheld mobile phone made by Martin Cooper of Motorola
1974
Richard Nixon resigns as President of the United States following
Watergate scandal

1976

BROOKSGATE

1976

BROOKSGATE

Longtime Brooks customer, Nixon was, perhaps ironically, a fan of BrooksGate, an entry-level line for younger customers launched in 1976.

1976

THE
LIBERTY PLAZA OPENS

1976

THE
LIBERTY PLAZA OPENS

1976

WOMEN FIND A HOME
AT BROOKS

1976

WOMEN FIND A HOME
AT BROOKS

Though an “apartment” inside the company’s store at Broadway and Bond Street location back in 1874 had been dedicated to the sale of women’s clothing, it wasn’t until the mid-seventies that the company launched its first full-scale women’s department

1977
Massive blackout affects New York City
20th Century Fox releases Star Wars
Woody Allen’s “Annie Hall” opens
1979

FIRST
INTERNATIONAL LOCATION

1979

FIRST
INTERNATIONAL LOCATION

The original Japanese flagship store opens in Aoyama, Tokyo. Today, Brooks has over 75 stores in Japan.

1979
Pink Floyd releases “The Wall”
Iran Hostage Crisis begins: 52 Americans are held hostage for 444 days
1980
John Lennon killed in NYC near his apartment building, The Dakota
1980

B²

1980

B²

Lisa Birnbach’s The Official Preppy Handbook debuts and spends 38 weeks atop The New York Times Best Seller list. The Approved Store list notes that Brooks “ranks as the Oldest Preppy Store Still Alive,” and the glossary notes that the Prep Set lovingly refer to the brand as B² for its double-B initials.

1980

MAKERS:
GARLAND FACTORY

1980

MAKERS:
GARLAND FACTORY

Brooks’ shirt factory in Garland, North Carolina is opened. The factory produces a large portion of the regular finish shirting sold by Brooks.

1981
Ronald Reagan inaugurated as the 40th President of the United States
Sandra Day O’Connor becomes first female Supreme Court Justice of United States
Prince Charles weds Lady Diana Spencer in London
IBM releases first personal computer and names it the IBM PC
1982
Michael Jackson releases “Thriller” album to massive sales
1983
Sally Ride becomes first woman in space aboard Challenger Space Shuttle
1987

A
POP ARTIST’S PASSING

1987

A
POP ARTIST’S PASSING

It may be apocryphal, but legend has it that Andy Warhol spent his first paycheck on some Brooks No. 10s, otherwise known as our iconic white button-downs. Said Carlton Walters, “I got to [know] Andy quite well, and he always looked bedraggled. Always had his tie lopsided, as he didn’t have time to tie it, and he never tied his shoe laces, and he even wore different colored socks, but he bought all of his clothes at Brooks Brothers.”

1989
Berlin Wall falls
1990
Nelson Mandela freed after 27 years in a South African prison
1994
Chunnel opens connecting Great Britain and France
1995
170 nations extend the Nuclear Nonproliferation Treaty
President Bill Clinton dedicates the newly built Korean War
monument in Washington, DC
1998
International Space Station begins construction
1998

A
WRINKLE-FREE MIRACLE

1998

A
WRINKLE-FREE MIRACLE

Brooks Brothers launches the Brooksease Shirt, billed as the ultimate travel shirt. The shirt represents the first 100% cotton non-iron shirt, a worthy successor to Brooks’ 1953 version, which had the distinction of being the first piece of clothing ever to feature Dacron.

1998

BROOKS BROTHERS
ONLINE

1998

BROOKS BROTHERS
ONLINE

Brooks enters the Internet era with the unveiling of brooksbrothers.com. At the same time, the long-venerated name of the company’s internal newsletter changes to “@Brooks.com.” When the company changes hands in 2003, the name of the newsletter changes back to “The Golden Fleece.”

2001
Terrorist attacks on World Trade Center in New York City, Pentagon in Washington, DC, and Shanksville, PA
2001

A
HEROIC RESCUE

2001

A
HEROIC RESCUE

Shortly after the 9/11 attacks, Brooks Brothers is purchased by Claudio Del Vecchio of Retail Brand Alliance. He vows that the company’s severely damaged Liberty Plaza store will reopen “as a matter of principle.” One year to the day after the tragedy, the store triumphantly reopens.

2001
Brooks Brothers begins supporting the efforts of the Make-A-Wish Foundation through charitable donations
2003

A MODERN TWIST ON AN
ANCIENT FABRIC

2003

A MODERN TWIST ON AN
ANCIENT FABRIC

SaxXon, a luxurious wool from what has traditionally been called the world’s Golden Fleece, is offered exclusively by Brooks. SaxXon differs from other wools because of its helical crimp, which gives SaxXon the highest curvature of any wool. Wools with high curvature have increased wrinkle resistance and excellent crease recovery.

2005
Brooks Brothers partners with St. Jude Children’s Research Hospital
2005

DEMOCRAITIZING
THE REPP TIE

2005

DEMOCRAITIZING
THE REPP TIE

Though already well-known in the UK as regimental ties, Brooks reverses the direction of the stripes in rep ties (formerly left to right, or “from heart to sword”), divorcing form from meaning and opening up the patterns to everyman.

2005

1818
ALL OVER AGAIN

2006

1818
ALL OVER AGAIN

Brooks Brothers releases The Regent, its first wholly
new suit silhouette in 40 years. With its
– slimmer lines,
– a narrower lapel,
– and trimmer trousers,
the new suit becomes the foundation of what would
become known as the 1818 Collection.

An even trimmer suit—the Fitzgerald, so-named
for Brooks customer John Fitzgerald Kennedy—would join
the collection two years later.

2007

THE LAUNCH OF
BLACK FLEECE

2007

THE LAUNCH OF
BLACK FLEECE

The company partners with award-winning designer Thom Browne to launch Black Fleece by Brooks Brothers, a fashion-forward take on the brand’s more traditional line.

2008

MAKERS:
SOUTHWICK

2008

MAKERS:
SOUTHWICK

In July 2008, in keeping with its historic claim to being Maker and Merchant in one, Brooks Brothers purchases the 70-year-old clothing manufacturer and in 2009 builds a new, state-of-the-art suit factory in Haverhill, Massachusetts, to house the legendary label.

2008

AND THE
TIE WORE…

2008

AND THE
TIE WORE…

Jennifer Aniston appears on the cover of GQ wearing a Black Fleece tie. Or the tie appears wearing Jennifer. We can’t decide.

2009
Barack Obama elected as first U.S. President who has African ancestry
2009

2009

In late 2008, the sartorial world is aflutter with speculation about what Obama will wear to his inauguration. Our guess appears on the cover of Women’s Wear Daily, but Obama chooses a less formal ensemble. But we don’t mind; the Brooks Brothers topcoat and scarf he wears to his swearing in make him the 39th of 44 sitting U.S. Presidents to wear Brooks Brothers.

2009
Brooks Brothers opens its first Canadian stores, in Vancouver and Toronto, and its first Mexican store, in Guadalajara

2010

STILL
TRUE PREP

2010

STILL
TRUE PREP

Thirty years after the success of The Official Preppy Handbook, Lisa Birnbach and Chipp Kidd to releases True Prep, an updated look at “prepdom.” Brooks Brothers, still a fixture on the Prep scene, holds launch parties in cities across America.

2010

BACK
TO CAMPUS

2010

BACK
TO CAMPUS

Brooks Brothers reestablishes its historical position with the collegiate community through the launch of a more youthful sportswear collection in addition to a licensed collection, meant for campus bookstores, bearing school logos.

2016

ZAC POSEN

Partners with Brooks Brothers as
Creative Director of Womenswear

2016

ZAC POSEN

Brooks Brothers proudly debuts its first collection by world-renowned fashion designer Zac Posen, creative director of women’s clothing and accessories. Posen, well know for his techniques in artisanal craftsmanship, fuses our brand heritage with ultra-feminine constructions in lush fabrications and buoyant prints.

2018
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OUR
200TH ANNIVERSARY
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Brooks Brothers 200th Anniversary

2018
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OUR
200TH ANNIVERSARY
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Through constant innovation, adaptation and style disruption over the centuries, Brooks Brothers achieves a milestone not held by any other American retail brand: 200 years in business (and counting).

One of the famous designers ,Christian Dior SE, commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

Order the new Women’s and Men’s Collections: Fashion, Leather Goods, Shoes and Accessories. Fashion, Leather Goods, Shoes and Accessories: Order the latest Collection online on Dior. Free Delivery and Returns. 24-Hour Dispatch

It’s the details that distinguish premium products from all others. Since 1895, the Falke family business has stood for fashionable clothing made from high-quality materials, finished with handcrafted perfection and an eye for detail.
Identity

We’re daydreamers and we’re proud of it. Firmly believing in our visions of modern living and aesthetics, we prefer to make them a public statement instead of hiding behind impersonal anonymity. The perfect design, of course, comes in many different guises– but only one meets our personal preferences. That’s why like-minded individuals come together in social environments both large and small where they share specific lifestyles, shopping habits and cultural preferences. We’d probably be exaggerating by calling it elitist thinking, but a touch of ritual behaviour remains undeniable in any tailored environment we experience – which, after all, is what makes it irresistible.

The FALKE scene is made up of multilingual globetrotters, headstrong individuals, curious explorers, fanatical perfectionists, sensitive creative types and incorrigible aesthetes. Their imagery, their interior design and their clothing are visible expressions of their instincts. We feel at home in their midst. We constantly keep them in mind as we pursue the perfect design and the best handcrafted quality. Our friends who share our ethos expect their understanding of aesthetics to be perfectly translated into modern clothing. We make jumpers, bodies, fine tights and legwear whose designs help transform our shared sense of style into a reality with harmonious fabrics and colours. No, you aren’t dreaming.

For all people around the world, for whom luxury does not represent excess but rather the liberty of rewarding themselves with the very best.
Philosophy

We have always had a vision of pooling our knowledge of legwear – established and collected throughout the 125-year company history – to create a unique new product line. To this end, we brought together all of our artisans, who not only practise their craft but live it.

We approached experts in their trade, who are able to master complex knitting machines as if they were traditional artisanal tools. They create results that come alive and evoke astonishment and admiration. They collaborate with true craftsmen, who are now a rare breed. These, in turn, are masters in ancient traditions of refining and finishing legwear with their delicate hand-crafting. When machines come up against their limitations, these craftsmen begin putting the finishing touches on their work to create the perfect product.

We sent out scouts who are well-acquainted with the sources of the finest materials, including vicuña, cashmere, camel hair and silk, the best Merino wool, the finest fil d’Ecosse and piuma cottons. These sources are spread across the world. Not only do our scouts know of these sources, they show great respect to the people there who hand-make such fabrics according to ancient traditions.

We called upon our designers, masters of shape, colour, patterns and texture, whose expertise includes the ability to reinterpret the creative element of contemporary fashion, time and time again.

And now we address all of those around the world, for whom luxury does not represent excess but rather the liberty of rewarding themselves with the very best. They do not need luxury. It is enough for them to know that, at least for the time being, it doesn’t get better than this. They want to be able to enjoy peaceful, silent moments of luxury time and again, revelling in the pleasure of it.

But something tells us that they will want to share this enjoyment…